A remarkably versatile deep-water jigging rod, this powerful rod's 7’4” length delivers increased tip speed, longer casts and more positive hook sets. It works extremely well for Carolina-rigged worms, pitching jigs in close or even light-duty flipping. If weeds are the dominant cover in your lake, you will appreciate the magnum power of the MBR 744  for pulling big bass out of the thick stuff. Anglers heading for South America really like this rod for peacock bass and other oversized exotics. Its saltwater uses are fairly limited, but anglers chucking lures for big snook, redfish or small tarpon will find it more than sufficient. Freshwater stripers, northerns, muskies, and even salmon can be taken with this rod, but mainly it is a serious big bass tool.

Just when you think you’ve got everything covered, somebody invents a new technique or revives an old one. In this case, it is a little bit of both. Caroline-rigged plastic worms require a bit longer rod to handle the long leaders associated with the technique, while deep-water jig fishing is much easier with a long rod because it increases the leverage during the hook set and moves more line. The 723 is excellent for both applications. Not to mention the new oversized crankbaits that anglers have incorporated to reach deep ridges and mid-lake humps. While you want a lighter tip to allow the plug to wobble enticingly, you also want a little extra backbone to handle the larger baits like the ⅝ ounce Fat Free Shad or the big Bombers. It is a matter of leverage, and this rod makes the job a lot easier.