Just when you think you’ve got everything covered, somebody invents a new technique or revives an old one. In this case, it is a little bit of both. Caroline-rigged plastic worms require a bit longer rod to handle the long leaders associated with the technique, while deep-water jig fishing is much easier with a long rod because it increases the leverage during the hook set and moves more line. The 723 is excellent for both applications. Not to mention the new oversized crankbaits that anglers have incorporated to reach deep ridges and mid-lake humps. While you want a lighter tip to allow the plug to wobble enticingly, you also want a little extra backbone to handle the larger baits like the ⅝ ounce Fat Free Shad or the big Bombers. It is a matter of leverage, and this rod makes the job a lot easier.